Posted by
Shawn Riley in Wednesday, August 11th 2010
I just saw an article on the Running A Hospital blog that reminds me of a constant battle I keep fighting.
I have talked with numerous health care CIO and CMIO types across the planet (mostly via social media) about their organizations constant wish to block the horribly evil Facebook, Twitter, LinkedIn, MySpace, etc. They always site the same things. Basically their reasoning boils down to individual staff productivity, intellectual property rights, and confidentiality. These points come across much stronger from the health care field as the field has massive regulation around the areas of privacy and confidentiality. This regulation often breeds a significant amount of fear of social media (and sometimes the internet in general).
After hearing these same arguments over and over I have to just stop and say “really? seriously folks?”. Do leaders really believe that none of our problems around productivity, retaining organizational secrets, and keeping the confidence of our patients existed before the Internet came around? I know they don’t.
As leaders, we are aware that if we fail to properly manage staff, they will be less productive. In the most simple description for a non-motivated employee:
if you take away Facebook, they will go to MySpace;
if you take away the Internet, they will play solitaire;
if you take away the computer, they will bring a magazine;
if you take away the magazine, they will nap.
I really look at this as a process problem. (Remember?? Process first!) Let us look at the root cause of the issue. The root cause is that the employee is not motivated to accomplish their job. Social Media is just an escape route for keeping their mind busy. This isn’t something that can be fixed by taking away the Internet. It needs to be handled by a diligent and concerted effort to engage the employee. This may be in a change of tasks, a change in direction, or may result simply in that the staff member is not a good fit for the organization.
What about intellectual property and confidentiality? “OH MY… they could share pictures of a patient or a discovery on Facebook!”…. Again, I go right back to the root cause. …click here to read more