Edelman has released their “Health Engagement Barometer” study this week.
Their 15,000+ person study spanned 11 countries and engaged multiple industries to determine trust and opinions about health and the importance of health in the workplace. Their data is very interesting and points out that the national debate on health care really should not be limited to government interaction and should, instead, be done with the engagement of employers and their workforces.
- Like going green, health is a business imperative. 69 percent say that business should be as engaged in maintaining and improving personal and public health as it is in maintaining and improving the environment.·
- Personal and public health are converging. People are not only interested in their personal and family health, but also the health of their communities (55 percent), nations (56 percent), and the world (49 percent).
- Motivation requires more than new information. Life moments and changes in or threats to a loved one’s health motivate people to take better care of their health than new information.
I was invited to take part in a web conference launch of their study. I was able to capture the web conference (albeit in not the best audio quality) and share it with you here today. Below you will find the slides from the presentation as well as the audio from the webconference:
Page:
Audio – Recorded by Shawn Riley of the Edelman hosted discussion
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